Today via Instagram Live, Logan Paul and KSI announced their new Sports drink company ‘Prime Hydration’. The two former competitors announced that they are putting their beef behind them, and are now teammates in launching a new company. In fact, the former fighters’ new company looks like it’s going to compete with well-established brands such as Gatorade and G-Fuel.  Prime Hydration shared the following message from the boxing duo on Instagram.

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A post shared by Prime (@drinkprime)

The two’s sports drink is already appearing in stores, the duo shared the following images to social media.  

Early trademark filings:

According to what appears to be early trademark filings for the company, the sports drink company planned to launch their product in powder form, however, their currently released product is a fully packaged drink. A powdered product would have slated them to be a direct competitor to Gamma Lab’s G-Fuel. Fans will have to wait and see if the new drink company decides to explore a powder form in the future.


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