Faze Clan is breaking the norms of gaming once again. This time by announcing their newest partnership with the NFL.

Faze Clan took to Twitter to announce the partnership early Tuesday with a photo of Banks captioned “Big news before the big game. Officially announcing our partnership with the NFL”

This partnership marks the start of a “Joint Marketing Initiative” where FaZe and the NFL will be collaborating on multiple activations with the goal of merging the gaming and american football audience. Ian Trombetta, Influencer & Content Marketing at the NFL added, “Teaming up with FaZe enables us to leverage our platforms to authentically engage with and celebrate the next generation of fans at the intersection of gaming, football, and culture.” With the birth of this partnership, both parties plan on creating content together and hosting events together to help create a new audience.