In October of 2021, after 14 years, #DramaAlert’s Keemstar announced that on his 40th birthday on March 8th, he will be officially retiring from YouTube. In a video titled ‘Retired’, Keem revealed he was no longer having fun anymore, due to the internet’s current climate and lack of entertainment:

“There was a shift in the culture where “cancel culture” became this overpowering thing where people went after YouTuber’s sponsors, really trying to ruin them financially — that caused everyone to stop speaking their mind.”

-Keemstar on why he considered retiring, 2021

Keemstar is here to stay

On Saturday, Keem took to DramaAlert’s YouTube channel to announce that he has signed a 3-year deal with his sponsor MyBookie:

“With a pen and paper — I just called off my retirement […] So ladies and gentlemen, March 8th, 2022, on my 40th birthday, I will NOT be retiring”

-Keemstar on his decision to stay on YouTube


Emotionally, Keem goes on to say that retiring just didn’t feel right. That he owes it to his loyal fan base to stay on YouTube continuing the brand he has worked so hard for:

“I could just retire and just let DramaAlert sit dormant, but honestly, probably the biggest reason why I just can’t retire is the nonstop begging from you guys for me to stay on […] There are times where I just don’t want to upload a video, and I just feel like I owe you guys […] I’ve been so blessed.”

Additionally, he explained that with the ever-changing world of the internet, he wants to make sure #DramaAlert exists in the future. He sees his news organization 25-50 years from now evolving and continuing to serve the community; whatever that may look like down the road. Keemstar states that #DramaAlert “existing forever and never dying” is his ultimate goal.

For now, it looks like we will have the internet’s veteran news source for many years to come:


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